Visual & Digital Designer
Visual & Digital Designer
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© Lourdes Iza. All rights reserved, 2024
Last update: October 2024
¡Gracias! — Let's get to know each other.
Get in touch.
© Lourdes Iza. All rights reserved, 2024
Last update: October 2024
¡Gracias! — Let's get to know each other.
Get in touch.
© Lourdes Iza. All rights reserved, 2024
Last update: October 2024
Self confidence with our nostalgia
Self confidence with our nostalgia
Redesign of Meliá's e-commerce platform
Redesign of Meliá's e-commerce platform
Redesign of Meliá's e-commerce platform
2023-2024
2023-2024
Meliá Store
E-Commerce Redesign
We redesigned Meliá's e-commerce platform to enhance the user experience, boost conversion rates, and create a digital presence that reflects the brand’s standards. The goal was to shift from the current store to a value-driven model that promotes emotional shopping
This MVP would allow users to enjoy the same experience they get at the hotels. A new platform born from the past, reimagined for the future
We redesigned Meliá's e-commerce platform to enhance the user experience, boost conversion rates, and create a digital presence that reflects the brand’s standards. The goal was to shift from the current store to a value-driven model that promotes emotional shopping
This MVP would allow users to enjoy the same experience they get at the hotels. A new platform born from the past, reimagined for the future
Client — Meliá Hotels
Discipline — Visual Design, Brand Strategy, Product Design, Design Systems
Site — Coming soon
Client — Meliá Hotels
Discipline — Visual Design, Brand Strategy, Product Design, Design Systems
Site — Coming soon
Client — Meliá Hotels
Discipline — Visual Design, Brand Strategy, Product Design, Design Systems
Site — Coming soon
Process
We conducted research, including user interviews and competitor analysis, to identify areas for improvement.
At the same time, we developed a custom Design System that ensured visual consistency across all sub-brands, creating a seamless digital experience aligned with Meliá's brand identity and hotel services.
We conducted research, including user interviews and competitor analysis, to identify areas for improvement.
At the same time, we developed a custom Design System that ensured visual consistency across all sub-brands, creating a seamless digital experience aligned with Meliá's brand identity and hotel services.
Outcome
We designed 28 pages for the MVP, collaborating closely with the development team to ensure smooth integration with Shopify’s modules.
The Design System was modular and meticulously documented, allowing for flexible implementation across various sections of the site. The result was a scalable, cohesive platform that reflects Meliá’s brand standards while providing an engaging and improved user experience, ready for future growth.
We designed 28 pages for the MVP, collaborating closely with the development team to ensure smooth integration with Shopify’s modules.
The Design System was modular and meticulously documented, allowing for flexible implementation across various sections of the site. The result was a scalable, cohesive platform that reflects Meliá’s brand standards while providing an engaging and improved user experience, ready for future growth.
My role — Visual and UI Design, design system creation, documentation and dev handoff, QA, motion design
My role — Visual and UI Design, design system creation, documentation and dev handoff, QA, motion design
Telpark App — Redefining the EV App
Brand Identity, Web Design, Design System
UAX — Creating the new Business&Tech Campus
Visual Design, Wayfinding, Strategy, Digital Design
2:29:20 PM
Madrid, Spain
lou.dsgn@gmail.com
2:29:20 PM
Madrid, Spain
lou.dsgn@gmail.com
2:29:20 PM
Madrid, Spain
lou.dsgn@gmail.com